What does Markate do that Workhand doesn't?

Markate's strength is contractor-specific marketing automation: email drip campaigns, SMS sequences, review-request automation, and lead-nurture workflows. If your main constraint is converting leads to booked jobs, Markate has more depth on that one workflow. Workhand has review requests and a public profile lead form, but it isn't trying to be a full marketing automation suite.

What does Workhand do that Markate doesn't?

Run the actual job. Workhand has estimates with e-signature, invoices with Stripe payments, scheduling, crew chat, daily logs with photos, punch lists, mileage tracking, materials catalogs, subcontractor insurance tracking, and QuickBooks sync. Markate is a CRM with marketing on top; once a lead becomes a job, Markate isn't doing the field work.

How much does Markate cost vs Workhand?

Markate's Owner Operator plan is $39.95/month with annual billing or $49.95/month month-to-month, plus $5/month per additional employee. Add-on features (Kate AI Receptionist at $1/call, Online Booking at $10/mo, SMS Campaigns at $10 setup + $0.05/segment, Automated Lead Capture at $10/mo) stack on top. A solo owner with Online Booking + Automated Lead Capture lands at $69.95/mo annual. A 5-employee shop with the same two add-ons is $89.95/mo annual. Workhand is $0 (Free) / $35 (Pro, up to 5 users) / $89 (Team, up to 15 users) flat per month, no per-employee fees, no add-on charges.

Can I use both Markate and Workhand?

Yes. Some crews use Markate as the front-end for lead capture and email/SMS nurture, then push booked jobs into Workhand for estimates, invoices, daily logs, and crew chat. There's no native integration; you'd hand off leads manually or via Zapier.

Can I migrate from Markate to Workhand?

Yes. Markate supports CSV export of customers, jobs, and invoices. We help with first-time migrations on Pro and Team plans. Email hello@workhand.app and we'll walk you through it. Email marketing campaign templates and automation rules don't transfer since Workhand doesn't have a campaign engine.

Home · Compare · Workhand vs Markate

Compare · Workhand vs Markate

Workhand vs Markate: which one for your crew?

Markate is built around restoration and cleaning workflows. Workhand is a construction OS. Different jobs, both mobile-friendly.

Start free See pricing

Free forever plan. No credit card. Cancel anytime on paid plans.

The short answer

Honest, in two sentences

Pick Markate if you run a restoration, cleaning, or handyman business where lead intake, scheduling, and quick invoicing drive the day. Pick Workhand if you build things over weeks or months with phases, subs, and change orders.

Feature by feature

Workhand vs Markate, side by side

Pricing accurate as of the current published tiers on each vendor's site. Feature notes reflect how each tool ships out of the box.

Feature	Workhand	Markate
Pricing	$0 to $89.99/mo, flat	$49-$149/month tiered.
Free forever plan	Yes	No, 14-day trial
User pricing model	Flat by plan, not per user	Per user on higher tiers
Trial length	14 days on paid, free plan forever	14 days
Contract length	Monthly, cancel anytime	Monthly or annual
Mobile-first	Yes, phone-first design	Yes
E-signature on estimates	Yes	Yes
Construction estimates	Yes, with phases and change orders	Yes
Invoices	Yes	Yes
Stripe payments	2.9% + $0.30, 0% Workhand markup	Yes
QuickBooks Online sync	Yes, two-way	Yes
Offline mode	Photos, notes, time, mileage, chat	Some
UI translation (EN/ES/PT-BR)	Full app UI in all three languages	English only
Per-message chat translation	Yes, one tap	No
Subcontractor COI tracking	Yes, 30/14/7 day alerts	Limited
Best for	Construction crews building things.	Restoration, cleaning, handyman, home service.

Honest fit

Different crews, different tools

What Workhand is better for

Small crews, phone-first, transparent price

Multi-phase construction jobs
Subcontractor COI tracking
Bilingual crews
Free forever plan

What Markate is better for

Where Markate genuinely wins

Restoration workflow templates (water, mold, fire)
Lead intake forms tuned for insurance-driven work
Faster small-job invoicing for one-visit work

Try Workhand before you switch.

Free forever plan. No credit card. Import from Markate on Pro and Team plans, we help with first-time migrations.

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